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DMNews Weekly Review July 27, 2009
July 27, 2009
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DMNews Cara Wood and executive editor Carol Krol discuss FedEx’s recent online video campaign, newspaper companies’ shift to digital revenue channels, and Lexus’ event marketing effort to reach affluent black women.
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DMNews is the industry leader in coverage of the direct marketing industry. DMNews reports on all channels of direct marketing including direct mail, search, e-mail, multichannel retail, media, list and internet marketing.
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