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Weekly Review April 20, 2009
April 20, 2009
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DMNews’ executive editor Sharon Goldman and news editor Nancy Kearney discuss how sports teams and athletes are using Twitter to reach fans; USPS’s “summer sale” for standard mail and the possibility of giving bulk mailers a discount of 30% this summer; paint manufacturers’ digital efforts for involving customers; DMNews’ upcoming data management survey which will appear in the May 4 issue; ad networks and how marketers are using rich media in campaigns; how marketers of laptops are benefiting from WOM and buzz marketing and how to get the most value for your spend with paid search.
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DMNews is the industry leader in coverage of the direct marketing industry. DMNews reports on all channels of direct marketing including direct mail, search, e-mail, multichannel retail, media, list and internet marketing.
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