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Weekly Review March 30, 2009
March 30, 2009
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DMNews’ executive editor Sharon Goldman and news editor Nancy Kearney discuss the USPS’s economic woes and its pleas to Congress for help; how retailers like Macy’s are using loyalty programs to reach out to customers; paid vs. organic search and the effectiveness of both; expert opinions on b-to-b marketing; digital production and how it can deliver results and the Essential Guide to Search Engine Marketing.
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DMNews is the industry leader in coverage of the direct marketing industry. DMNews reports on all channels of direct marketing including direct mail, search, e-mail, multichannel retail, media, list and internet marketing.
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