DMNews Podcast

Weekly review Juy 1, 2008

DMNews — Tue, 01 Jul 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett, managing editor Cara Wood and features editor Sharon Goldman discuss the growth and future of college loan privatization, Jim Beam’s new “The stuff inside” campaign, feedback from the American Catalog Mailers Association forum in Washington, D.C., and the state of the mobile Web.

Weekly review June 25, 2008

DMNews — Wed, 25 Jun 2008 00:00:00 +00:00

DMNews managing editor Cara Wood and features editor Sharon Goldman discuss British Airways’ new trans-Atlantic airline, Open Skies; slower mail delivery in the Midwest as a result of heavy flooding; developments in the mobile Web space; the value of Bath & Body Works’ customer review section; and the intricacies of marketing to Baby Boomers.

Weekly review June 17, 2008

DMNews — Tue, 17 Jun 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett and managing editor Cara Wood discuss MTV's recent cause-related marketing effort for AIDS awareness, Barbara Tulipane leaving her post as president and CEO of the Electronic Retailing Association, the direction of social media, e-mail’s role as a brand builder, and Godiva’s recent out-of-home campaign.

Weekly review June 9, 2008

DMNews — Tue, 10 Jun 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett, managing editor Cara Wood and features editor Sharon Goldman discuss recent behavioral targeting initiatives, catalog companies’ use of mail preference services, the recent AOTA conference, and this week’s main feature on 1-800-Flowers’ use of inserts.

Weekly review June 4, 2008

DMNews — Wed, 04 Jun 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett, managing editor Cara Wood and features editor Sharon Goldman discuss Nielsen and ComScore’s mobile measurement capabilities, This Old House magazine’s recent reader-generated content issue, the downfall of Sharper Image, and a special two-page feature on Web-based promotion.

Weekly review May 27, 2008

DMNews — Tue, 27 May 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett, managing editor Cara Wood and features editor Sharon Goldman discuss Microsoft’s Live Search Cashback program, finding the right vertical lists, recent frustration for the travel and tourism industry, and the potential power of widgets.

Weekly review May 19, 2008

DMNews — Mon, 19 May 2008 00:00:00 +00:00

DMNews managing editor Cara Wood and features editor Sharon Goldman discuss the FTC’s approval of new provisions for the CAN-SPAM Act, Jockey launching its first catalog, difficulties behind integrating data mining across channels, and marketing insert campaigns to the youth demographic.

Weekly review May 14, 2008

DMNews — Wed, 14 May 2008 00:00:00 +00:00

DMNews managing editor Cara Wood and features editor Sharon Goldman discuss DMNews’ parent company Haymarket Media’s recent partnering with the John Caples Awards as well as Intel’s social network undertaking, maximizing mail campaign value, and the evolution of DM.

Weekly review May 6, 2008

DMNews — Tue, 06 May 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett, managing editor Cara Wood and features editor Sharon Goldman discuss Intelligent Mail technology, the state of DRTV, the DM agency talent pool and digital OOH advertising.

Weekly review April 29, 2008

DMNews — Tue, 29 Apr 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett, managing editor Cara Wood and features editor Sharon Goldman discuss the digital printing partnership between Hewlett-Packard and Omnicom, the growth of custom publishing and other issues from the April 28 issue of DMNews.

Weekly review April 23, 2008

DMNews — Wed, 23 Apr 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett and features editor Sharon Goldman discuss the proposed NY state e-commerce tax, Ad:tech San Francisco, and other news and trends featured in the April 14 issue of DMNews.

Weekly review April 15, 2008

DMNews — Tue, 15 Apr 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett and managing editor Cara Wood thumb through the latest issue of DMNews, discussing and analyzing the week’s direct marketing news and trends.

DMNews speaks with Pitney Bowes executive chairman Michael Critelli

DMNews — Thu, 14 Feb 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett spends a few minutes with Pitney Bowes executive chairman Michael Critelli discussing the recent DMNews-Pitney Bowes survey on direct mail and the environment.