DMNews Podcast

Leon Henry discusses insert media's evolution

DMNews — Tue, 17 Nov 2009 00:00:00 +00:00

DMNews' copy editor Nathan Golia discusses how the Internet has changed insert media with Leon Henry, chairman and CEO of Leon Henry Inc.

Responsys CMO Olrich discusses e-mail's evolution

DMNews — Tue, 10 Nov 2009 00:00:00 +00:00

Associate editor Dianna Dilworth talks with Scott Olrich, CMO of Responsys, about e-mail marketing’s evolution and the future of the channel.

PRC Chairman Ruth Goldway chats with Frank Washkuch

DMNews — Tue, 03 Nov 2009 00:00:00 +00:00

News Editor Frank Washkuch talks with Ruth Goldway, chairman of the Postal Regulatory Commission, about the most notable events in the agency’s history and what it is looking forward to in coming years.

Ron Bliwas talks past and future of DRTV

DMNews — Thu, 22 Oct 2009 00:00:00 +00:00

Ron Bliwas, president/CEO of A. Eicoff & Company, talks with DMNews Web editor Kevin McKeefery about how DRTV has evolved in the past 30 years and explains why the industry is still in its infancy.

Nathan Golia talks DRTV with Greg Renker

DMNews — Thu, 15 Oct 2009 00:00:00 +00:00

Greg Renker talks to DMNews' Nathan Golia about how recessions have affected the DRTV business throughout the history of the medium

Chantal Tode speaks with DDB's Jeff Swystun

DMNews — Tue, 22 Sep 2009 00:00:00 +00:00

DMNews senior editor Chantal Tode speaks with Jeff Swystun, chief communications officer at DDB Worldwide and keynote speaker at Quantum Digital’s Marketing Summit in Austin, TX.

Crawford talks e-commerce with DMNews' Golia

DMNews — Mon, 14 Sep 2009 00:00:00 +00:00

James Crawford, executive director of the Global Retail Executive Council, expands on social shopping's place as part of an e-commerce strategy.

Chantal Tode talks TV with Showtime's Guerra

DMNews — Mon, 17 Aug 2009 00:00:00 +00:00

DMNews senior editor Chantal Tode discusses television marketing with Marcelo Guerra, VP, digital media marketing at Showtime Networks

DMNews Weekly Review August 17, 2009

DMNews — Mon, 17 Aug 2009 00:00:00 +00:00

DMNews editor in chief Cara Wood and executive editor Carol Krol discuss a recent Online Publisher’s Association study, tips on mobile marketing, and how the internet is changing the landscape of television programming.

DMNews Weekly Review July 27, 2009

DMNews — Mon, 27 Jul 2009 00:00:00 +00:00

DMNews Cara Wood and executive editor Carol Krol discuss FedEx’s recent online video campaign, newspaper companies’ shift to digital revenue channels, and Lexus’ event marketing effort to reach affluent black women.

DMNews talks with John Mahoney

DMNews — Fri, 24 Jul 2009 00:00:00 +00:00

DMNews senior reporter Chantal Tode talks with John Mahoney, president of The Mahoney Co., about the evolution of the marketing agency.

Dianna Dilworth talks with Mike Foley, product manager, NYTimes.com

DMNews — Thu, 28 May 2009 00:00:00 +00:00

Dianna Dilworth and Mike Foley, product manager for NYTimes.com, discuss e-mail and its role in the New York Times Co.’s digital strategy.

Cara Wood talks data with Rod Ford, CEO of CognitiveData

DMNews — Wed, 06 May 2009 00:00:00 +00:00

DMNews editor in chief Cara Wood chats with Rod Ford, CEO of Cognitive Data, at the ACCM conference about the importance of data quality and the findings of DMNews’ Data Management Survey.

Weekly Review May 4, 2009

DMNews — Wed, 06 May 2009 00:00:00 +00:00

DMNews executive editor Sharon Goldman and news editor Nancy Kearney discuss states’ use of interactive media to drive tourism; the launch of DMNews’ Digital Insider newsletter; Merkle CEO David Williams’ emphasis on integration in consumer marketing; and DMNews’ first annual Data Management Survey.

Weekly Review April 20, 2009

DMNews — Mon, 20 Apr 2009 00:00:00 +00:00

DMNews’ executive editor Sharon Goldman and news editor Nancy Kearney discuss how sports teams and athletes are using Twitter to reach fans; USPS’s “summer sale” for standard mail and the possibility of giving bulk mailers a discount of 30% this summer; paint manufacturers’ digital efforts for involving customers; DMNews’ upcoming data management survey which will appear in the May 4 issue; ad networks and how marketers are using rich media in campaigns; how marketers of laptops are benefiting from WOM and buzz marketing and how to get the most value for your spend with paid search.

DMNews’ podcast: Mary Hurn speaks to Efficient Frontier’s David Karnstedt

DMNews — Wed, 08 Apr 2009 00:00:00 +00:00

DMNews’ reporter Mary Hurn chats with David Karnstedt, the newly named President and CEO of search agency Efficient Frontier, about his new role and trends in the search space.

Weekly Review April 6, 2009

DMNews — Mon, 06 Apr 2009 00:00:00 +00:00

DMNews’ executive editor Sharon Goldman and news editor Nancy Kearney discuss pharma’s shift to digital as the try to find new ways to market to doctors; San Francisco’s passing of a Do Not Mail registry; the future and benefits/disadvantages of companies advertising on Facebook; custom publishing and how it is being used for customer loyalty programs across channels; how non-carbonated beverage brands are engaging consumers online and tips on list testing.

DMNews’ feature podcast: Bryan Yurcan speaks to Redi-Mail Direct Marketing’s Thomas Buckley

DMNews — Mon, 06 Apr 2009 00:00:00 +00:00

DMNews’ reporter Bryan Yurcan chats with Thomas Buckley, CEO of Redi-Mail Direct Marketing, about how e-mail can be cost-effective when used for list testing.

DMNews’ feature podcast: Sharon Goldman speaks to Arnold Worldwide’s Troy Kelley

DMNews — Mon, 06 Apr 2009 00:00:00 +00:00

DMNews’ executive editor Sharon Goldman chats with Troy Kelley, chief digital officer at Arnold Worldwide, about beverage marketing and Ocean Spray’s digital efforts.

Weekly Review March 30, 2009

DMNews — Mon, 30 Mar 2009 00:00:00 +00:00

DMNews’ executive editor Sharon Goldman and news editor Nancy Kearney discuss the USPS’s economic woes and its pleas to Congress for help; how retailers like Macy’s are using loyalty programs to reach out to customers; paid vs. organic search and the effectiveness of both; expert opinions on b-to-b marketing; digital production and how it can deliver results and the Essential Guide to Search Engine Marketing.

DMNews’ feature podcast: Chantal Tode speaks to Sullivan, Higdon and Sink’s Tom Bertels

DMNews — Mon, 30 Mar 2009 00:00:00 +00:00

DMNews’ senior editor Chantal Tode chats with Tom Bertels, managing partner Sullivan, Higdon and Sink, about b-to-b marketing.

Weekly Review March 23, 2009

DMNews — Tue, 24 Mar 2009 00:00:00 +00:00

DMNews’ executive editor Sharon Goldman and news editor Nancy Kearney discuss how newspapers are moving from print to digital and how this is a “do or die” shift for newspapers; the 31st John Caples Awards and the Caples Creative Jam last week in New York City.

Weekly Review March 16, 2009

DMNews — Tue, 17 Mar 2009 00:00:00 +00:00

DMNews’ editor in chief Cara Wood, executive editor Sharon Goldman and news editor Nancy Kearney discuss how media companies are turning to CRM to retain customers during these though economic times; how trigger e-mails can be effective for multichannel retailers; the challenges of and strategies for targeting and reaching teachers; how to keep direct mail green through minimizing waste and how to balance social marketing and search efforts.

DMNews’ feature podcast: Sharon Goldman speaks to Ben Ardito of e-Dialog

DMNews — Fri, 13 Mar 2009 00:00:00 +00:00

DMNews’ executive editor Sharon Goldman chats with Ben Ardito, VP of professional services at e-Dialog, about how marketers can take advantage of trigger e-mails.

Weekly Review March 9, 2009

DMNews — Mon, 09 Mar 2009 00:00:00 +00:00

online DMNews’ executive editor Sharon Goldman and news editor Nancy Kearney discuss how some companies are helping out customers in these tough economic times; how changes in consumer spending habits are resulting in changes in search behavior; the outlook on consumer thriftiness; brand-building through e-mail marketing; over-the-counter drug marketing and the shift towards online advertising; and how to build loyalty on a slimmed down marketing budget.

DMNews’ feature podcast: Dianna Dilworth speaks to Kelly Dedman of CheetahMail

DMNews — Mon, 09 Mar 2009 00:00:00 +00:00

DMNews’ associate editor Dianna Dilworth talks with Kelly Dedman, VP of client services at CheetahMail, about e-mail is being used as branding tool.

Weekly Review March 2, 2009

DMNews — Tue, 03 Mar 2009 00:00:00 +00:00

DMNews’ editor in chief Cara Wood and news editor Nancy Kearney discuss how banks are signing up for mobile as a result of customers’ desires, tips on how marketers can use mobile applications, b-to-b catalogs and how they are managing to maintain and thrive in these tough economic times, DRTV and how it is seeing more opportunities arise as traditional TV ad spending is decreasing and the future of advertising on social networks.

DMNews’ feature podcast: Mary Hurn speaks to Tim Hawthorne of Hawthorne Direct

DMNews — Mon, 02 Mar 2009 00:00:00 +00:00

DMNews’ reporter Mary Hurn talks with Tim Hawthorne, chairman and executive creative director of Hawthorne Direct, about DRTV marketing and how to optimize campaigns in a down economy.

Weekly Review February 16, 2009

DMNews — Tue, 17 Feb 2009 00:00:00 +00:00

DMNews’ editor in chief Cara Wood and news editor Nancy Kearney discuss the Twitter’s recent announcement to seek ad revenue and the impact on brands using the medium to speak with consumers; the US Postal Service’s direct mail rate increase and current financial woes; the gambling industry’s efforts to attract customers; how life insurance marketers are reaching out to consumers and e-mail’s ability to simultaneously convert and annoy.

DMNews’ feature podcast: Sharon Goldman speaks to Peter Black, SVP of business development at the Business Publishers Association

DMNews — Tue, 17 Feb 2009 00:00:00 +00:00

DMNews’ executive editor Sharon Goldman talks with Peter Black, SVP of business development at the Business Publishers Association about current trends in b-to-b publications and media

Weekly Review February 10

DMNews — Tue, 10 Feb 2009 00:00:00 +00:00

DMNews executive editor Sharon Goldman and news editor Nancy Kearney discuss the rapid growth of the online job site sector in the wake of January’s layoffs, how multichannel retailers such as 1800flowers.com are investing in e-commerce, how to segment lists to optimize campaigns, and how financial services companies are regaining small businesses’ trust through communication and integration.

DMNews’ exclusive podcast: Mary Elizabeth Hurn speaks to John McAteer, director of Google Retail

DMNews — Tue, 10 Feb 2009 00:00:00 +00:00

DMNews’ reporter Mary Elizabeth Hurn speaks with John McAteer, director of Google Retail, about how online advertising can influence offline purchases and how marketers can track consumers from a Web site to a brick-and-mortar store.

DMNews’ feature podcast: Sharon Goldman speaks to Bill LaPierre of the Millard Group

DMNews — Mon, 09 Feb 2009 00:00:00 +00:00

DMNews’ features editor Sharon Goldman talks with Bill LaPierre, SVP of brokerage at the Millard Group, about how marketers and catalogers can improve their direct mail campaigns with the proper list selection and segmentation.

DMNews’ feature podcast: Lauren Bell speaks to Jim Pieretti and Lizz Farhat of Harte-Hanks

DMNews — Mon, 02 Feb 2009 00:00:00 +00:00

DMNews’ reporter Lauren Bell, Jim Pieretti, creative director at Harte-Hanks, and Lizz Farhat, art director at Harte hanks, discuss HoneyBaked Ham’s holiday mailings, and the role they play in the company’s year-round CRM and loyalty efforts.

Weekly Review January 26, 2009

DMNews — Mon, 26 Jan 2009 00:00:00 +00:00

DMNews’ executive editor Sharon Goldman and news editor Nancy Kearney discuss online dating sites’ efforts to gain customers; the outlook for car sellers in 2009; NYC Ballet’s new interactive and online marketing efforts; automakers’ use of the Web for marketing; the usefulness of texting as a marketing tool; and how social media can boost brand loyalty.

Weekly Review January 19, 2009

DMNews — Thu, 22 Jan 2009 00:00:00 +00:00

DMNews’ executive editor Sharon Goldman and news editor Nancy Kearney discuss the challenges of green marketing, even with the green-friendly President Obama; waning consumer interest in green products; Carol Bartz’s appointment as CEO of Yahoo; the fight between fast food restaurants for customers willing to spend $5 or less; the popularity of multifunction printers for small and mid-sized businesses; pharmaceutical companies’ new marketing tactics; and tips for international search.

Weekly Review, January 12, 2009

DMNews — Tue, 13 Jan 2009 00:00:00 +00:00

DMNews’ editor in chief Cara Wood, news editor Nancy Kearney and reporter Mary Hurn discuss the possibility of digital marketing helping to boost retail, the growth of mobile Web and its future, weight loss programs’ new marketing campaigns during the New Year’s resolution period, The John Caples International Awards finalists and how to reach Hispanic audiences with lists

Weekly Review January 5, 2009

DMNews — Tue, 06 Jan 2009 00:00:00 +00:00

DMNews’ executive editor Sharon Goldman, news editor Nancy Kearney and reporter Mary Hurn discuss social media’s usefulness as an employment tool for direct marketers; InfoGroup’s effort to avoid a company sale; the rise of online coupons during the holiday season; Sears’ new e-mail marketing campaign -- which offers more customized messages to customers -- and how webserts can influence ROI.

DMNews Main Feature Podcast January 5, 2008

DMNews — Mon, 05 Jan 2009 00:00:00 +00:00

Associate editor Dianna Dilworth speaks with Ryan Phelan, director of e-mail marketing at Sears, about how the multichannel retailer is using e-mail to build customer loyalty and increase sales; how it is personalizing its customer messages; and its future e-mail marketing plans.

Weekly Review December 15, 2008

DMNews — Tue, 16 Dec 2008 00:00:00 +00:00

DMNews executive editor Sharon Goldman, news editor Nancy Kearney and associate editor Dianna Dilworth discuss President-elect Obama’s broadband Internet plan and its potential to open up new possibilities for e-tail; Bebo’s social networking inbox idea; how retailers are planning to get consumers in their stores during the holidays; the bilingual challenges of printing and production and the DMNews Essential Guide to E-Commerce.

Weekly Review December 8, 2008

DMNews — Tue, 09 Dec 2008 00:00:00 +00:00

DMNews editor in chief Cara Wood, executive editor Sharon Goldman and news editor Nancy Kearney discuss the auto industry bailout and auto companies’ use of direct marketing, retailers use of digital marketing to entice consumers, colleges’ use of CRM, the economy’s affect on college enrollment and integrating search campaigns across channels.

Weekly Review November 24, 2008

DMNews — Tue, 25 Nov 2008 00:00:00 +00:00

DMNews executive editor Sharon Goldman and news editor Nancy Kearney highlight various stories from the November 24th issue, including the increasing use of alternate online payment options; Yahoo CEO Jerry Yang’s resignation; JCPenney’s integrated push with e-mail, TV and online components; Home Depot’s Hispanic-targeted Web site; marketers’ desire for better viral video measurement; successful marketing of medical devices and how to make the most of e-mail marketing in a down economy.

Weekly Review November 17, 2008

DMNews — Tue, 18 Nov 2008 00:00:00 +00:00

DMNews’ executive editor Sharon Goldman, news editor Nancy Kearney and reporter Lauren Bell discuss InterContinental Hotels Group’s Global Points Exchange loyalty program, organic food retailers’ current economic woes, Meow Mix’s interactive online gaming, Intuit’s use of voice of customer surveys to track online customer behavior and the challenges of marketing wellness products and services.

Weekly Review November 10, 2008

DMNews — Mon, 10 Nov 2008 00:00:00 +00:00

DMNews’ executive editor Sharon Goldman, news editor Nancy Kearney and senior editor Chantal Tode discuss e-commerce retailers’ efforts to fit niche markets, toy regulations and how they impact direct retailers, Yahoo’s continuing woes, CollegeClickTV’s online college visitation site, Kodak’s Jeffrey Hayzlett’s advice for direct marketers and and how to cut direct mail costs while keeping it creative.

Weekly Review November 3,2008

DMNews — Mon, 03 Nov 2008 00:00:00 +00:00

DMNews editor in chief Cara Wood, executive editor Sharon Goldman and news editor Nancy Kearney discuss retailers’ effort to create an early Black Friday, online and e-mail promotions, Nordstrom’s loyalty program, the publishing industry’s continued layoffs, Nissan’s search strategies and lead generation tactics.

Weekly Review October 27, 2008

DMNews — Tue, 28 Oct 2008 00:00:00 +00:00

DMNews editor in chief Cara Wood, executive editor Sharon Goldman and news editor Nancy Kearney discuss Yahoo’s third quarter losses and employee layoffs, Sony Ericsson’s James Bond campaign, Caples’ first-ever Student Campaign of the Year award, the circulation, online and special events efforts of New York magazine and how to find great talent from an agency standpoint

E-Dialog CEO John Rizzi talks with DMNews' Dianna Dilworth

DMNews — Mon, 27 Oct 2008 00:00:00 +00:00

Associate editor Dianna Dilworth introduces DMNews’ Essential Guide to E-mail Marketing supplement and chats with John Rizzi, CEO of e-mail marketing agency e-Dialog, about how e-mail has evolved, the importance of frequency and relevance when e-mailing subscribers, and the important role data will play in e-mail’s continued evolution.

Weekly Review October 20, 2008

DMNews — Tue, 21 Oct 2008 00:00:00 +00:00

DMNews editor in chief Cara Wood, executive editor Sharon Goldman and news editor Nancy Kearney discuss retailer innovation during current economic hardships, cautious optimism at the DMAs, OpenGate Capitals’ acquisition of TV Guide, the closing of CosmoGirl magazine and opening of Food Network Magazine, the methods of QVC’s multichannel marketing and its effectiveness and the various mobile marketing campaign strategies.

Weekly Review October 13, 2008

DMNews — Mon, 13 Oct 2008 00:00:00 +00:00

DMNews executive editor Sharon Goldman and news editor Nancy Kearney discuss USPS’ belt-tightening including a workforce reduction, the future of e-mail list rentals, Travelocity’s CRM efforts, and last-minute seasonal campaign tips.

DMA president/CEO John Greco discusses upcoming DMA 08 Conference & Exhibition

DMNews — Mon, 06 Oct 2008 00:00:00 +00:00

DMNews editor in chief Cara Wood talks with DMA president and CEO John Greco about the upcoming DMA 08 show and its theme, “R U connected?” This year’s show has an international presence and focuses on integration of channels and interactivity, highlighted by the DMA’s own social networking portal, MyDMA 08.

Weekly Review October 6, 2008

DMNews — Mon, 06 Oct 2008 00:00:00 +00:00

DMNews editor in chief Cara Wood and executive editor Sharon Goldman discuss list price decreases across all categories, the decrease in gift card sales, global marketing, social media and social networking in relation to Ford Motor Company and tips for attention-grabbing copy.

Weekly Review September 29, 2008

DMNews — Mon, 29 Sep 2008 00:00:00 +00:00

DMNews editor in chief, Cara Wood, and executive editor Sharon Goldman discuss Catalog Choice which allow consumers to opt-in or opt-out of direct mail and its possible effects on the postal service, Didit's new search agency policy, dimensional direct mail, and e-mail segmentation and its strength as it relates to the NFL, digital optimization

Weekly Review September 22, 2008

DMNews — Wed, 24 Sep 2008 00:00:00 +00:00

DMNews editor in chief, Cara Wood, and executive editor Sharon Goldman discuss how the economy is impacting retail DM-ers, the possibility of a digital recession, reaching teens online, the evolution of DRTV, online retailers offering free shipping and nominations for the first-ever “30 under 30” feature.

Weekly Review September 15, 2008

DMNews — Mon, 15 Sep 2008 00:00:00 +00:00

DMNews editor in chief Cara Wood and executive editor Sharon Goldman discuss marketing financial offers to college students, Green Mountain Coffee’s continuity program, Operation Smile’s integrated marketing efforts and how Web site optimization can drive SEM success.

DMNews talks with Holly Pavlika, creative director, G2

DMNews — Fri, 12 Sep 2008 00:00:00 +00:00

DMNews’ executive editor Sharon Goldman chats with G2 creative director Holly Pavlika about the role of creative in DM; the challenges of developing creative based on driving ROI; and how DM is changing.

Weekly Review September 8, 2008

DMNews — Fri, 12 Sep 2008 00:00:00 +00:00

DMNews editor in chief Cara Wood and executive editor Sharon Goldman discuss the General Motors recall, Geico's digital out-of-home advertising, candy marketing for Halloween, the upcoming Caples awards and Kaboodle's social networking campaign.

Weekly Review September 1, 2008

DMNews — Wed, 03 Sep 2008 00:00:00 +00:00

DMNews editor in chief Cara Wood and executive editor Sharon Goldman discuss Google’s continued search engine prominence, the new Caple’s Awards chair, the evolution of the lists industry and e-mail marketing through mobile devices.

Weekly Review August 25, 2008

DMNews — Wed, 27 Aug 2008 00:00:00 +00:00

DMNews editor in chief Cara Wood and executive editor Sharon Goldman discuss the DMA’s latest catalog report, Gupta’s resignation from InfoGroup, the debate on branded content site ROIs, marketing healthcare products to women online and keeping your direct collateral relevant to consumers.

Weekly Review August 18, 2008

DMNews — Tue, 19 Aug 2008 00:00:00 +00:00

DMNews editor-in-chief Cara Wood and executive editor Sharon Goldman discuss back to school marketing, Ad Council's new anti-steroid campaign, marketing recording artists and saturation mailing.

Weekly Review August 11, 1008

DMNews — Mon, 11 Aug 2008 00:00:00 +00:00

DMNews managing editor Cara Wood and features editor Sharon Goldman discuss Swiss Colony's recent acquisitions, Q&A with Publicis' John Farrell, tips from agencies' strategic planners and managing opt-outs for cleaner lists.

Weekly Review August 4, 2008

DMNews — Mon, 04 Aug 2008 00:00:00 +00:00

DMNews managing editor Cara Wood and features editor Sharon Goldman discuss NBC Universal's Olympics e-mail alerts, holiday shopping forecasts, the Marine Corps' social networking initiative, direct mail going green and Bravo TV's plans for new media.

Q&A with Greater Than One CEO Elizabeth Apelles

DMNews — Thu, 31 Jul 2008 00:00:00 +00:00

New York-based digital agency Greater Than One chats with DMNews about trends, tactics and challenges.

Weekly Review July 28, 2008

DMNews — Mon, 28 Jul 2008 00:00:00 +00:00

DMNews managing editor Cara Wood and features editor Sharon Goldman discuss Levi’s new global campaign, Vin Gupta’s ouster as chairman of InfoGroup’s board, a dispute over NSA agreements between Capital One and the USPS, HP’s Hispanic marketing efforts, and e-mail marketing strategies.

Weekly Review July 23, 2008

DMNews — Wed, 23 Jul 2008 00:00:00 +00:00

DMNews managing editor Cara Wood and features editor Sharon Goldman discuss back-to-school social networking campaigns, DM hiring declines, geo-targeted search and Pandora’s joint venture with the iPhone.

Weekly review July 16, 2008

DMNews — Wed, 16 Jul 2008 00:00:00 +00:00

DMNews managing editor Cara Wood and features editor Sharon Goldman discuss Century 21’s new Web site strategy, customer value calculations, business-to-government marketing, Charter Communications' direct mail centralization efforts and some insight on widget use from Hearst Magazines Digital Media VP of content.

Weekly review Juy 1, 2008

DMNews — Tue, 01 Jul 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett, managing editor Cara Wood and features editor Sharon Goldman discuss the growth and future of college loan privatization, Jim Beam’s new “The stuff inside” campaign, feedback from the American Catalog Mailers Association forum in Washington, D.C., and the state of the mobile Web.

Weekly review June 25, 2008

DMNews — Wed, 25 Jun 2008 00:00:00 +00:00

DMNews managing editor Cara Wood and features editor Sharon Goldman discuss British Airways’ new trans-Atlantic airline, Open Skies; slower mail delivery in the Midwest as a result of heavy flooding; developments in the mobile Web space; the value of Bath & Body Works’ customer review section; and the intricacies of marketing to Baby Boomers.

Weekly review June 17, 2008

DMNews — Tue, 17 Jun 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett and managing editor Cara Wood discuss MTV's recent cause-related marketing effort for AIDS awareness, Barbara Tulipane leaving her post as president and CEO of the Electronic Retailing Association, the direction of social media, e-mail’s role as a brand builder, and Godiva’s recent out-of-home campaign.

Weekly review June 9, 2008

DMNews — Tue, 10 Jun 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett, managing editor Cara Wood and features editor Sharon Goldman discuss recent behavioral targeting initiatives, catalog companies’ use of mail preference services, the recent AOTA conference, and this week’s main feature on 1-800-Flowers’ use of inserts.

Weekly review June 4, 2008

DMNews — Wed, 04 Jun 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett, managing editor Cara Wood and features editor Sharon Goldman discuss Nielsen and ComScore’s mobile measurement capabilities, This Old House magazine’s recent reader-generated content issue, the downfall of Sharper Image, and a special two-page feature on Web-based promotion.

Weekly review May 27, 2008

DMNews — Tue, 27 May 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett, managing editor Cara Wood and features editor Sharon Goldman discuss Microsoft’s Live Search Cashback program, finding the right vertical lists, recent frustration for the travel and tourism industry, and the potential power of widgets.

Weekly review May 19, 2008

DMNews — Mon, 19 May 2008 00:00:00 +00:00

DMNews managing editor Cara Wood and features editor Sharon Goldman discuss the FTC’s approval of new provisions for the CAN-SPAM Act, Jockey launching its first catalog, difficulties behind integrating data mining across channels, and marketing insert campaigns to the youth demographic.

Weekly review May 14, 2008

DMNews — Wed, 14 May 2008 00:00:00 +00:00

DMNews managing editor Cara Wood and features editor Sharon Goldman discuss DMNews’ parent company Haymarket Media’s recent partnering with the John Caples Awards as well as Intel’s social network undertaking, maximizing mail campaign value, and the evolution of DM.

Weekly review May 6, 2008

DMNews — Tue, 06 May 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett, managing editor Cara Wood and features editor Sharon Goldman discuss Intelligent Mail technology, the state of DRTV, the DM agency talent pool and digital OOH advertising.

Weekly review April 29, 2008

DMNews — Tue, 29 Apr 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett, managing editor Cara Wood and features editor Sharon Goldman discuss the digital printing partnership between Hewlett-Packard and Omnicom, the growth of custom publishing and other issues from the April 28 issue of DMNews.

Weekly review April 23, 2008

DMNews — Wed, 23 Apr 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett and features editor Sharon Goldman discuss the proposed NY state e-commerce tax, Ad:tech San Francisco, and other news and trends featured in the April 14 issue of DMNews.

Weekly review April 15, 2008

DMNews — Tue, 15 Apr 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett and managing editor Cara Wood thumb through the latest issue of DMNews, discussing and analyzing the week’s direct marketing news and trends.

DMNews speaks with Pitney Bowes executive chairman Michael Critelli

DMNews — Thu, 14 Feb 2008 00:00:00 +00:00

DMNews editor in chief Eleanor Trickett spends a few minutes with Pitney Bowes executive chairman Michael Critelli discussing the recent DMNews-Pitney Bowes survey on direct mail and the environment.