DMNews editor in chief Cara Wood chats with Rod Ford, CEO of Cognitive Data, at the ACCM conference about the importance of data quality and the findings of DMNews’ Data Management Survey.

DMNews executive editor Sharon Goldman and news editor Nancy Kearney discuss states’ use of interactive media to drive tourism; the launch of DMNews’ Digital Insider newsletter; Merkle CEO David Williams’ emphasis on integration in consumer marketing; and DMNews’ first annual Data Management Surv...

DMNews’ executive editor Sharon Goldman and news editor Nancy Kearney discuss how sports teams and athletes are using Twitter to reach fans; USPS’s “summer sale” for standard mail and the possibility of giving bulk mailers a discount of 30% this summer; paint manufacturers’ digital efforts for in...

DMNews’ reporter Mary Hurn chats with David Karnstedt, the newly named President and CEO of search agency Efficient Frontier, about his new role and trends in the search space.

DMNews’ executive editor Sharon Goldman and news editor Nancy Kearney discuss pharma’s shift to digital as the try to find new ways to market to doctors; San Francisco’s passing of a Do Not Mail registry; the future and benefits/disadvantages of companies advertising on Facebook; custom publishin...

DMNews’ reporter Bryan Yurcan chats with Thomas Buckley, CEO of Redi-Mail Direct Marketing, about how e-mail can be cost-effective when used for list testing.

DMNews’ executive editor Sharon Goldman chats with Troy Kelley, chief digital officer at Arnold Worldwide, about beverage marketing and Ocean Spray’s digital efforts.

DMNews’ executive editor Sharon Goldman and news editor Nancy Kearney discuss the USPS’s economic woes and its pleas to Congress for help; how retailers like Macy’s are using loyalty programs to reach out to customers; paid vs. organic search and the effectiveness of both; expert opinions on b-to...

DMNews’ senior editor Chantal Tode chats with Tom Bertels, managing partner Sullivan, Higdon and Sink, about b-to-b marketing.